Even though each platform had different formats, users, and levels of interactivity, grounding the design in shared principles — like modular storytelling, traveler curiosity, and emotional tone — helped the entire experience feel connected. This made it easier to design consistently while still letting each platform shine in its own way

Designing across web, spatial, and game meant each platform moved at its own pace, with varying levels of definition at different stages. In some moments, I found myself designing ahead of final requirements or content. This helped me stay adaptable, but also highlighted the value of creating clearer checkpoints and tighter cross-team alignment early on. something I’ll be more proactive about shaping in future multi-surface projects.

While the experience successfully brought Delta into new digital spaces, future iterations should focus more directly on driving measurable business impact. There’s untapped potential in connecting these platforms through features that support Delta’s core goals — such as increasing Skymiles enrollment, surfacing route-specific promotions, or driving destination-based bookings. Right now, each platform stands strong on its own, but designing clearer cross-platform handoffs and tying engagement to loyalty behaviors would turn this into a more strategic ecosystem that supports both brand affinity and revenue growth.