321 Parentsy

My Role: As a supporting product designer, I collaborated closely with the founding designer to help evolve and shape the experience. I contributed to the UX and content design, focusing on tone, accessibility, and emotional clarity across key flows and interface components.
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My work helped bring structure to early-stage concepts and refined core moments of the platform — from navigation to storytelling. Through visual design, micro-interactions, and thoughtful information hierarchy, I supported the delivery of an experience that felt calm, respectful, and deeply human

Client

CSR funded by Syncona Investment (UK) x Oak Foundation (Swiss)

Contributors:

Product Manager
Founding Designer
Product Designer ✋
Illustrator
Flutter Developer

Project Category:

0 → 1 Product & Web Design

Duration:

Aug - Feb 2025

About & goals

A mobile experience designed to support parents raising babies with specific developmental needs, particularly in the early years of life. Built in collaboration with medical and counseling experts, the platform translates clinical developmental guidance into soft, emotionally attuned digital touchpoints.

The product reframes progress not as performance, but as growth using metaphors like a “skill garden” to gently visualize development across cognitive, motor, social, and emotional areas. At its core, the goal was to offer clarity without pressure, and support without overwhelm

tl;dr: Growth tracker and activity toolkit that helps parents of babies with special needs feel supported, informed, and emotionally safe in the earliest and most tender stages of development

TRY THE APP

Start a daily routine with developmentally appropriate activities, fully personalized for your baby’s age and unique needs (0–12 months)

Easily track your baby’s progress across motor, sensory, communication, self-help, social, and cognitive areas. Know where they shine—and where to focus next

Get clear, step-by-step activities tailored to your goals. Every action is backed by research and shown through beautiful illustrations to make learning natural and fun

Process

Designing the app meant stepping into the lives of parents navigating the earliest stages of raising a child with developmental needs. These weren’t just app users, but rather caregivers juggling exhaustion, uncertainty, and deep care.

The challenge for the team wasn’t only in translating clinical guidance into mobile, which are already a tricky undertaking. It was also, in doing so with emotional precision, without overwhelming or simplifying the complexity of their reality.

Every aspect of the design needed to create a sense of safety, and support that felt honest, gentle, and genuinely useful

"How might we deliver clinical-level care and expertise through an experience that feels warm, intuitive, and emotionally supportive?"

Problem → Supporting emotionally complex moments

New parenthood · uncertainty · diagnosis

Solution → Making progress feel gentle, not measured

Clinical accuracy · visual metaphors · pressure-free progress · community

Challenges → Bridging stakeholder perspectives & priorities

The app was based on an 11-step developmental program, but we couldn’t just copy it into screens. We had to reshape it into something that made sense for real parents who were tired, busy, and often overwhelmed. Our users need small, clear moments of support, not a clinical checklist